In order to achieve our Mission, the WBA has established a goal centered strategy plan. 

1. Promote women-owned businesses with periodic WBA events to build traffic to member businesses

2. Create periodic educational events/speakers to foster the professional development of owners, executives and managers

3. Provide an inclusive “support group” for women-owned businesses and women executives and managers

4. Establish economical, yet effective, joint local advertising to build awareness

5. Participate as a group in major local events to promote the WBA and member businesses